What Key Social Marketing Media Success? - Several times I met with a large company executives, who have great brands, complaining about their failure to enter marketing via social media (social media marketing). In fact, any effort they've done, including budget poured quite a lot. However, more frequent complaints I get from level managers, who can not optimally utilize social media, although they've made a special account on Facebook and Twitter, and trying as hard as possible to the conversation through the media.
What's wrong?
From the experience of large companies (yes, especially for big companies, because smaller companies are usually more flexible and not complicated its management) what works and what fails, it turns out one of the most determining factor is the involvement of the team.
Many companies fail to utilize social media for marketing because it is run centrally by the marketing department, without involving other parties. Conversely, companies that succeed in this medium because before entering into social media to sell his ideas to the company's first, and involved various parties. Namely:
1. Senior Management
Without the support of senior management (VP or GM), any marketing strategy will stop in the middle of the road. Unfortunately, because it is still considered one eye, the senior management of large companies are reluctant to come into contact with a social media strategy. Everything is handed to the level of manager. As a result, not only allocated a smaller budget, the attention of senior managers and directors of marketing impact is also almost non-existent.
2. Marketing
Clearly, the marketing division should be involved in social media strategy. This one does not need me to explain again.
3. Public Relations
It is often overlooked by the marketing division. PR would have an important role in social media because of the ability of communication that does not necessarily sell. Social media is conversation. Unusual marketing division talking directly with consumers. So also PR. Nevertheless, a subtle approach to public relations, not to sell, easier to get into social media. Thus, any strategy needs to involve the social media PR.
4. Human Resource
Because of its personal, social media is ultimately used by the employee. HR should be involved in social media marketing strategy to keep all employees of the company could become ambassadors companies in social media. I several times found the sound that different employees of large companies with sound corporate social media. If left unchecked, this phenomenon will destroy the social media campaign.
5. Information Technology
Social media marketing does not just walk in a stable and reliable media such as Facebook and Twitter. Often, companies / brands to make their own website as a landing page online campaigns. Usually, if his web site in the form of competition, the participants will strive to "outsmart" the system could be a winner. This is a big challenge for IT teams.
6. Social Media enthusiast
Despite involving the 1-5, the company's strategy in social media is less successful if it does not involve employees who had been actually living in social media. 1-5 Components that may know and understand social media. However, only enthusiasts that understand social media very well ins and outs of social media.
By combining these six components, some companies proved able to build on social media strategy right, and able to execute it properly. (source : http://www.virtual.co.id/)
Vladimir Guerrero Profil & Foto
Vladimir Guerrero Profil & Foto - Vladimir Guerrero of the most phenomenal baseball player, Guerrero has nine time all star, he was also named the American League MVP, you want to know more about the profile Vladimir Guerrero, the following quotes from en.wikipedia.org
Vladimir Guerrero (born February 9, 1975, in Don Gregorio, Nizao, Dominican Republic) (known in his native Dominican Republic as Miquéas, Spanish for Micah) is a Major League Baseball right fielder and designated hitter who is currently a free agent.
In 2004, he was voted the American League MVP. He helped lead the Angels to five American League West championships (2004, 2005, 2007, 2008, 2009), and was voted as one of the most feared hitters in baseball in a 2008 poll of all 30 major league managers.
A nine-time All Star, he is widely recognized as one of the best all-around players in the game because of his impressive offensive production (regularly hitting for power and average), and stellar defense (which is highlighted by one of the strongest throwing arms in baseball). He is also regarded as the game's premier "bad ball hitter," for his ability to consistently hit balls thrown well outside of his strike zone, a skill made evident on August 14, 2009, when Guerrero hit a pitch which bounced in front of home plate.
League Top-Ten
* Top 10 in MVP (2000, 2002, 2005, 2006, 2007)
* Top 10 in AVG (1998, 2000, 2002–2007)
* Top 10 in Home Runs (1998–2000, 2002, 2004, 2005, 2007)
* Top 10 in RBI (1999, 2000, 2002–2007)
* Top 10 in Slugging Percentage (1998–2000, 2002–2008)
* Top 10 in OBA (2002–2005, 2007)
* Top 10 in OPS (1999, 2000, 2002–2008)
* Top 10 in Hits (1998–2002, 2004, 2006)
* Top 10 in Runs (2002, 2004)
* Top 10 in Stolen Bases (2001, 2002)
Vladimir Guerrero (born February 9, 1975, in Don Gregorio, Nizao, Dominican Republic) (known in his native Dominican Republic as Miquéas, Spanish for Micah) is a Major League Baseball right fielder and designated hitter who is currently a free agent.
A nine-time All Star, he is widely recognized as one of the best all-around players in the game because of his impressive offensive production (regularly hitting for power and average), and stellar defense (which is highlighted by one of the strongest throwing arms in baseball). He is also regarded as the game's premier "bad ball hitter," for his ability to consistently hit balls thrown well outside of his strike zone, a skill made evident on August 14, 2009, when Guerrero hit a pitch which bounced in front of home plate.
League Top-Ten
* Top 10 in MVP (2000, 2002, 2005, 2006, 2007)
* Top 10 in AVG (1998, 2000, 2002–2007)
* Top 10 in Home Runs (1998–2000, 2002, 2004, 2005, 2007)
* Top 10 in RBI (1999, 2000, 2002–2007)
* Top 10 in Slugging Percentage (1998–2000, 2002–2008)
* Top 10 in OBA (2002–2005, 2007)
* Top 10 in OPS (1999, 2000, 2002–2008)
* Top 10 in Hits (1998–2002, 2004, 2006)
* Top 10 in Runs (2002, 2004)
* Top 10 in Stolen Bases (2001, 2002)
Miss Nebraska Wins 2011 Miss America
Miss Nebraska Wins 2011 Miss America - Nebraskan Teresa Scanlan, 17, is the youngest winner of the Miss America crown in 90 years, reports the Associated Press. Scanlan beat 52 other women to win the crown of 2011 Miss America, broadcasted on ABC, Saturday night.
Scanlan is the youngest winner since Margaret Gorman of the District of Columbia won at age 15 during the pageant's first competition in 1951. Scanlan won a $50,000 scholarship. The competition was held at the Planet Hollywood casino and resort in Las Vegas.
Miss Arkansas Alyse Eady won $25,000 as first runner-up, and Miss Hawaii Jale Fuselier won $20,000 for third place.
For the first time since 2004, the competition was broadcasted on ABC. Brooke Burke from Dancing with the Stars and Chris Harrison from The Bachelor hosted the show.
The Miss America Organization is the country's largest scholarship provider for women, with each of the contestants guaranteed at least $3,000.
Benarkah Bumi Akan Miliki Dua Matahari?
Benarkah Bumi Akan Miliki Dua Matahari? - Kejadian luar biasa di langit karena Betelgeuse di Nebula Orion meledak, kejadian ini menyebabkan bumi memiliki dua matahari, hal tersebut akan terjadi dalam beberapa pekan ke depan, tercipta kalau di bumi ada dua matahari bumi akan semakin panas, so benarkah bumi akan miliki dua matahari?, berikut kutipan dari Inilah.com
Seperti disampaikan oleh dosen senior Fisika University of Southern Queensland Dr Brad Carter mengatakan, Betelgeuse yang bintang terbesar kedua di alam semesta, sedang kehilangan massa. Hal ini mengindikasikan bahwa gravitasinya sedang runtuh. Ketika hal itu terjadi, maka Bumi memiliki matahari kedua.
"Bintang tua ini kehabisan bahan bakar," kata Carter.
Seperti dikutip News.com.au, bahan bakar ini terus membuat Betelgeuse bersinar dan mendukungnya. Ketika bahan bakar habis, bintang akan runtuh dengan sendirinya dan akan terjadi dengan sangat cepat, tambahnya.
Ketika ledakan raksasa terjadi, ledakan akan puluhan juta kali lebih terang dari matahari. "Hal tersebut akan menjadi akhir bintang itu," kata Carter. "Bintang itu meledak dan menyala. Penduduk Bumi akan memiliki keterangan luar biasa dalam jangka waktu singkat selama beberapa pekan," jelasnya.
Pada bulan-bulan berikutnya, keterangan itu mulai memudar dan akhirnya akan sangat sulit dilihat. Ahli berspekulasi, ledakan Betelgeuse menyebabkan bintang neutron atau menghasilkan lubang hitam 1.300 tahun cahaya dari Bumi.
Namun, Carter mengatakan ada kemungkinan terjadi hal sebaliknya. "Ada kemungkinan terbentuk bintang neutron atau lubang hitam. Menurut saya, saya menduga akan lebih mungkin terbentuk sebuah lubang hitam dengan 20 kali massa matahari," tambahnya. (sumber : Inilah.com)
"Bintang tua ini kehabisan bahan bakar," kata Carter.
Seperti dikutip News.com.au, bahan bakar ini terus membuat Betelgeuse bersinar dan mendukungnya. Ketika bahan bakar habis, bintang akan runtuh dengan sendirinya dan akan terjadi dengan sangat cepat, tambahnya.
Ketika ledakan raksasa terjadi, ledakan akan puluhan juta kali lebih terang dari matahari. "Hal tersebut akan menjadi akhir bintang itu," kata Carter. "Bintang itu meledak dan menyala. Penduduk Bumi akan memiliki keterangan luar biasa dalam jangka waktu singkat selama beberapa pekan," jelasnya.
Pada bulan-bulan berikutnya, keterangan itu mulai memudar dan akhirnya akan sangat sulit dilihat. Ahli berspekulasi, ledakan Betelgeuse menyebabkan bintang neutron atau menghasilkan lubang hitam 1.300 tahun cahaya dari Bumi.
Namun, Carter mengatakan ada kemungkinan terjadi hal sebaliknya. "Ada kemungkinan terbentuk bintang neutron atau lubang hitam. Menurut saya, saya menduga akan lebih mungkin terbentuk sebuah lubang hitam dengan 20 kali massa matahari," tambahnya. (sumber : Inilah.com)
Steven Tyler American Idol 2011 Judges
Steven Tyler American Idol 2011 Judges - Aerosmith frontman Steven Tyler has been signed up as judges of American Idol. Similarly in a number of news reports yesterday, citing one of his band colleagues.
Tyler (62) will fill one of three panel left vacant after Simon Cowell and Ellen DeGeneres, who followed next by songwriter Kara DioGuardi. While Randy Jackson became the only judge remaining from the first season of American Idol.
Speculation over the recent weeks leading to Tyler and singer / actress Jennifer Lopez, in which it is a little boost ratings American Idol is starting to decline. Idol Auditions tenth season will begin in January 2011.
Fox and the producers of American Idol will keep his mouth shut this speculation. But the basis of Aerosmith, Tom Hamilton, trigger-leaks. He also delivered the good news that Tyler has agreed to become the jury Idol.
"Steven join to American Idol. He has a signature anyway, "writes the print media which quoted Tom, quoted from Reuters on Wednesday (08/18/2010).
According to Tom, American Idol seems to want to change something. He himself was not sure whether American Idol ngerock enough for the father of this actress Liv Tyler.
"But this will be an opportunity for millions of people to see the other side of a Steven Tyler," added Tom.
Ascertained, Tyler will bring something different to the American Idol contestant who was loved by the musicians during the soft pop ballads. It could be the presence of Steven Tyler will provide color for the jury to give an assessment to prospective American singer in the future.
American Idol is an event produced by 19 Entertainment, a unit of CKX Inc., and London-based FremantleMedia.
Tyler (62) will fill one of three panel left vacant after Simon Cowell and Ellen DeGeneres, who followed next by songwriter Kara DioGuardi. While Randy Jackson became the only judge remaining from the first season of American Idol.
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| Steven Tyler lead vokal Aerosmith |
Fox and the producers of American Idol will keep his mouth shut this speculation. But the basis of Aerosmith, Tom Hamilton, trigger-leaks. He also delivered the good news that Tyler has agreed to become the jury Idol.
"Steven join to American Idol. He has a signature anyway, "writes the print media which quoted Tom, quoted from Reuters on Wednesday (08/18/2010).
According to Tom, American Idol seems to want to change something. He himself was not sure whether American Idol ngerock enough for the father of this actress Liv Tyler.
"But this will be an opportunity for millions of people to see the other side of a Steven Tyler," added Tom.
Ascertained, Tyler will bring something different to the American Idol contestant who was loved by the musicians during the soft pop ballads. It could be the presence of Steven Tyler will provide color for the jury to give an assessment to prospective American singer in the future.
American Idol is an event produced by 19 Entertainment, a unit of CKX Inc., and London-based FremantleMedia.
Belfor Restoration Undercover
Belfor Restoration Undercover - Sunday night, the CBS hit television show "Belfor Restoration Undercover Boss" featured the CEO of Belfor Restoration - Sheldon Yellen. I have watched "Undercover Boss" on most Sunday nights since it premiered after last years Superbowl game. While the format of "Undercover Boss" has become too predictable in recent weeks, Sunday's nights show featuring Sheldon Yellen showed a CEO who really seemed to put his money where his mouth was. Unless Yellen is the best conman of all time, he really seemed to care about the people who work for him at Belfor Restoration.
One thing that has changed about "Undercover Boss" since it's debut early last year has been the disappearance of bad employees at the companies featured on the show. I use to like to watch those bad employees and see their faces when they were forced to confront the leader of their company after their bad conduct was uncovered. More than likely, pressure from the companies not to show their problem employees lead to the disappearance of them in recent shows. Honestly, if the producers of "Undercover Boss" don't start varying their format soon - the public is going to lose interest in the show.
The thing that interested me the most about Belfor Restoration's CEO Sheldon Yellen was his life story. Instead, of being born with a silver spoon in his mouth - Mr. Yellen grew up in a very poor family, with the same financial problems that are faced by millions of other Americans. The emotions of CEO Yellen came through perfectly on television, especially when it turned out that some of the decisions he has made as Belfor's leader - ended up hurting employees rather than helping them. If you are not a regular viewer of "Undercover Boss", it might be worth your time to watch Sunday's episode on CBS.com or when it is repeated in reruns this summer. (source : mhutch.blogspot.com)
One thing that has changed about "Undercover Boss" since it's debut early last year has been the disappearance of bad employees at the companies featured on the show. I use to like to watch those bad employees and see their faces when they were forced to confront the leader of their company after their bad conduct was uncovered. More than likely, pressure from the companies not to show their problem employees lead to the disappearance of them in recent shows. Honestly, if the producers of "Undercover Boss" don't start varying their format soon - the public is going to lose interest in the show.
The thing that interested me the most about Belfor Restoration's CEO Sheldon Yellen was his life story. Instead, of being born with a silver spoon in his mouth - Mr. Yellen grew up in a very poor family, with the same financial problems that are faced by millions of other Americans. The emotions of CEO Yellen came through perfectly on television, especially when it turned out that some of the decisions he has made as Belfor's leader - ended up hurting employees rather than helping them. If you are not a regular viewer of "Undercover Boss", it might be worth your time to watch Sunday's episode on CBS.com or when it is repeated in reruns this summer. (source : mhutch.blogspot.com)
Inilah 5 Gadget terbaik CES 2011
1. Motorola Xoom
Salah satu pembunuh iPad di CES 2011. Xoom dipersenjatai dengan prosesor dual core yang punya kecepatan 1 GHz. Selain itu, Xoom juga ditenagai oleh memori sebesar 1 GB, kapasitas penyimpanan internal 32 GB dan bisa diperbesar dengan memakai kartu SD.
Untuk layar, Motorola memasang layar LCD berukuran 10.1 inchi. Xoom juga dilengkapi dua kamera, yakni beresolusi 2 MP di bagian depan dan 5 MP di bagian belakang yang disertai lampu flash.
Honeycomb alias Android 3.0 diklaim sebagai sistem operasi Android pertama yang diciptakan khusus untuk tablet. Xoom menjadi istimewa karena menjadi tablet pertama yang mengadopsi Honeycomb.
2. BlackBerry PlayBook
Tablet lain yang juga hadir untuk membunuh iPad. Dengan prosesor Cortex A9 dual-core, serta layar 7 inch. PlayBook bakal memuaskan dahaga pengguna BlackBerry akan tablet PC.
3. Motorola Atrix
Motorola memperkenalkan ponsel Android 4G terbaru. Ponsel yang dilengkapi prosesor dual-core Nvidia Tegra 2, RAM 1GB, dan OS Android 2.2 Froyo ini diberi nama Motorola Atrix 4G.
Dari sisi tampilan, ponsel ini masih menggunakan Motoblur UI layaknya ponsel generasi sebelumnya. Ponsel ini memiliki kapasitas penyimpanan internal 16 GB, dan dapat diisi dengan memory card maksimal 32 GB. Diperkirakan Atrix 4G hadir triwulan pertama 2011 ini.
4. Sony OLED 3D Headset
Headset 3D Sony ini berbentuk seperti properti dalam film Tron: Legacy. Perangkat ini cocok digunakan sebagai pasangan TV 3D berteknologi OLED, Plasma, LED dan sebagainya. Headset ini dipaket dengan dua buah 3D OLED display beresolusi 1280 x 720 pixel.
5. Sony Bloggie 3D
Ini adalah perangkat kamera poket 3D pertama di dunia. Produk ini memiliki dua lensa, dua image sensor, serta stereo mic untuk membuat video 3D amatiran. Harganya disebut lebih murah dari camcorder saat ini.